INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON EOS-1D MARK IV DIGITAL SLR CAMERA

October 20, 2009, Canon has again introduced a new DSLR just barely a month after the EOS 7D.

Image from Canon USA

Image from Canon USA

The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor (APS-H 1.3x), Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon’s most rugged and durable professional camera body.

Cover page to the Japanese bochure

Cover page to the Japanese bochure

The ISO ranges from the standard 100 to 12,500. With expansion settings of L: ISO 50 for really bright environments and ISO H1: 25,600, H2: 51,200, and H3: 102,400 for ‘even the most dimly lit situations’. Hoping that noise levels will be at the really low end. Dragging so much gear just to shoot a fireworks display is just so unfashionable. The MK IV will let the tripod stay home. That would be a dream come true.

Another major change is the completely redesigned 45-point AF system including 39 cross-type points, a new AI Servo II AF focus tracking system with improved algorithm combined with 10 fps continuous shooting, claiming the Mark IV will be able to handle high speed situations with ease. Now, imagine shooting a swimmer diving into the water in perfect form. Focusing on the swimmer and following through until the swimmer hits the water. And every frame is in focus. Could it be?

With the 2010 Winter Olympics in Vancouver just a stones throw away, the Mark IV will get it’s intended use with the pro sports shooters having a go with the new AF system. By then, there will be news if Canon is on top of their game once again or they are still tumbling down the slope. Yes, a little pun intended…

Sample photo taken with the 1D MK IV. Click to enlarge.

Sample photo taken with the 1D MK IV. Click to enlarge.

There is nothing concrete about this EOS yet. No one has done a review of it’s ‘low level noise’ high ISO range. If the H1-3 range lives up to Canon’s statement then the MK IV will surely be in the hands of many event shooters. Until then, this will just be one for the pro sport shooters who will need to purchase a replacement for the MK III.

Image from Canon

Image from Canon click to enlarge

The Mark IV is just a little too much for this event shooter. Until I start charging USD2,000 per event I think the EOS 7D and EOS 50D are just perfectly suited to my project requirements. And a jump in my fee to that amount will definitely not be a fine example in marketing strategy.

At USD5,000 (approx. PHP235,000) for body only, this will clean out the bank account so fast you’ll be reminded of Robert De Niro et al robbing the bank in Heat-oh, I still love that movie. Anyway, a few new IS L lenses at a fraction of the cost to use with my APS-C (1.6x) bodies are a much better purchase.

Here some good reads at Ephotozine and Canon UK (Official press release).