18MP, 1080p HD Movies, ISO 6400: Canon redefines the boundaries of the consumer DSLR with the EOS 550D

Press release EOS 550D FSL FLASH w EF-S 18-55mmUnited Kingdom / Republic of Ireland, 8th February 2010- Canon today revolutionizes the world of consumer photography with the launch of the new EOS 550D – a lightweight Digital SLR (DSLR) that enables users to broaden their photographic horizons in stills and Full HD video.

The latest addition to Canon’s globally-acclaimed EOS range, the EOS 550D is perfect for capturing memories in stunning detail and colour. Canon’s most advanced consumer DSLR to date the camera blends an extensive range of features with a compact, easy-to-use body – providing users with the perfect tool to explore and develop their creative vision.

See it all – shoot everything in detail– Large prints are provided by an 18 Megapixel resolution and a 9-point Auto Focus (AF) system, offering extraordinary detail in every shot. Powerful DIGIC 4 processing complements the optical excellence with both speed and intelligence, delivering vivid images with little noise, whether shooting stunning holiday landscapes or the sprint relay at sports day. A range of pre-set shooting modes also makes the EOS 550D extremely easy to operate, allowing users to focus solely on the subjects they want to capture.

Press release EOS 550D BCKShoot in the dark– Shooting in low light is made easy thanks to the advanced ISO range of up to 6400. Summer parties, weddings and barbeques can be difficult to capture when light levels drop, but the EOS 550D makes it simple to capture excellent images in the dark without using the flash. ISO can even be extended to 12800 in the darkest conditions, allowing users to shoot evening events or dimly-lit scenes with ease.

Press release EOS 550D TOP NO LENSExplore and experiment with EOS Movie– As well as being an excellent stills camera, the EOS 550D also shoots High Definition videos in full 1080p resolution. Full manual control allows users to creatively tune settings to suit the subject, providing the flexibility to capture all kinds of action, from family gatherings to fast-moving sports.

A sensor similar in size to those used in high end cinema cameras also enables users to utilise aperture to control how much of the image is in focus, providing the ability to create a wide range of impressive visual effects. Users can also get closer to the action with a new Movie Crop function, which magnifies focal length by seven times without the need to change the lens, making long-range video possible without having to move an inch.

Press release EOS 550D PLAYBACKShoot and share– A new 7.7cm (3.0”) 3:2 Clear View high-resolution LCD screen provides a great facility to share pictures as they are taken. The 3:2 aspect ratio perfectly matches images captured by the camera, displaying shots without black borders, while wide viewing angles and an anti-reflective coating makes viewing images easy, even in bright sunlight. For those who want to share their images on the big screen, HDMI connectivity provides the facility to connect to compatible HD-ready TVs for instant playback of stills and video.

The compact and robust design makes it easy to shoot anywhere, and a user-friendly button layout makes the camera comfortable to both hold and use. Perfect for beginners and those with artistic aspirations, the EOS 550D allows photographers to take their creativity to the next level – regardless of experience – shooting exceptional quality video and stills side-by-side.

Features at a glance:

  • 18 Megapixel APS-C CMOS sensor
  • DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
  • Continuous shooting at 3.7fps
  • Full HD movie recording with manual control and selectable frame rates
  • 7.7cm (3.0”) 3:2 Clear View LCD with 1,040k dots
  • iFCL metering System with 63-zone Dual-layer Metering Sensor
  • Quick Control screen to change shooting settings
  • Exposure compensation +/-5 stops.
  • Select maximum value for Auto ISO
  • External Microphone socket
  • Movie crop function
  • Eye-Fi connected functions compatibility

Availability– February 24, 2010

Price– EOS 550D w/ EF-S18-55 f/3.5-5.6 IS Lens kit @ USD899.00 (approx. PHP43,000.00) for pre-order from Amazon.com.

Canon EOS 550D / Rebel T2i hands-on video