PLUS NEW FLASHES & LENSES
LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging, helps celebrate the achievement of a new EF lens-manufacturing milestone with the production of Canon’s 60-millionth lens, an EF 70-300mm f/4-5.6L IS USM.
First introduced in March 1987, along with Canon’s EOS SLR camera system, the EF lens system has over the years featured a range of innovative proprietary technologies to lead the industry. These include such world’s firstsi as the Ultrasonic Motor-powered lens (USM), Image Stabilizer (IS) to compensate for the effects of camera shake, Subwavelength Structure Coating (SWC) anti-reflection technology, and a super-telephoto lens that employs a diffractive optical element. Last year, Canon successfully launched the EF 70-200mm f/2.8L IS II USM, featuring outstanding optical performance and Image Stabilization.
Canon’s current EF lens lineup is comprised of 65 models ranging from super-wide-angle lenses to super-telephoto zoom lenses, catering to the varying needs of photographers from first-time users to advanced-amateurs and professionals. The Company’s diverse selection of lenses offers several features including a number of zoom options ranging from standard to super-telephoto, Image Stabilizer-equipped lenses, large-diameter lenses, macro lenses and TS-E lenses featuring a special tilt-shift mechanism allowing manipulation of image perspective and distortion. In addition, the EF 8-15mm f/4L Fisheye USM, the world’s firstii fisheye zoom lens, is planned for market release in March of 2011.
Canon will continue to proactively introduce innovative technologies, striving to provide superlative image quality and reliability in lens production.
Canon Empowers The Masses To Take Better Photographs And Video With The New EOS Rebel T3i And EOS Rebel T3 Digital SLR Cameras
Two New Speedlites and a New EF-S Lens Round Out the Photographic Journey
LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging, today announced the EOS Rebel T3i (EOS 600D) and EOS Rebel T3 (EOS 1100D) Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon’s new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon’s new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera’s Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings. One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon’s three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots. Comfortable, lightweight and affordable, Canon’s new EOS Rebel T3 is a great camera to welcome users to the world of DSLR photography.
“Everyone today is a photographer, and for those looking to capture stunning images and do more with photography, Canon has introduced the EOS Rebel T3i and T3, offering the right balance of high-end features and easy-to-use guidance at a great price. So regardless of experience level or budget, there is a Canon Rebel camera suited to a user’s needs and lifestyle,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.
The Canon EOS T3i (EOS 600D) Digital SLR camera is scheduled to be delivered to U.S. dealers in the beginning of March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon’s new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated retail price of $899.99. It will also be available in a second kit version with Canon’s EF-S 18-135mm f/3.5-5.6 IS zoom lens at an estimated retail price of $1099.00.
The Canon EOS Rebel T3 (EOS 1100D) Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon’s new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.
Along with these DSLR cameras, Canon is also introducing a new kit lens, the EF-S 18-55mm f/3.5-5.6 IS II zoom lens, the standard kit lens for both the Rebel T3i kit configuration and the Rebel T3 kit configuration.
The new EF-S 18-55mm f/3.5-5.6 IS II zoom lens features the wide-angle to mid-range zoom flexibility with the advantage of Canon’s optical lens-shift image stabilization system that yields up to a full four stops of image-shake correction. The version II of this lens includes new IS algorithms to distinguish between normal photographing and when the camera is panning to automatically provide the optimal level of image-shake correction.
New Canon Speedlite 320EX and Canon Speedlite 270EX II
The new Canon Speedlite 320EX is designed to provide DSLR users with a lightweight and versatile external flash solution. Along with the new Speedlite 320EX regular flash functions, it includes a built-in LED continuous light option that is capable of providing full-time illumination for short distances when shooting video on a DSLR or PowerShot digital camera. Ideally paired with the new EOS Rebel T3i, the new Speedlite 320EX enables bounce flash shooting with six positions including ceiling bounce for vertical shooting, and rear-wall bounce. The Speedlite 320EX also includes a new remote firing function and can remote fire any EOS DSLR camera that has a built-in wireless remote control function or Integrated Speedlite Transmitter such as the new Rebel T3i, EOS 60D, or EOS 7D DSLRs. The new Speedlite 320EX provides photographers with all the great lighting options Speedlites are known for with the added capability to shoot HD video with a full-time LED light option.
The new Canon Speedlite 270EX II, the successor to the popular 270EX Speedlite model, is a compact, lightweight external flash option for Canon cameras including select Canon PowerShot models. Ideal for use with the new EOS Rebel T3, the new Speedlite 270EX II uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees. Like Canon’s high-end Speedlite flash models, the 270EX II allows users to control flash functions and input settings using the camera’s LCD monitor. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact. In addition to the features of 270EX model, the Speedlite 270EX II adds a remote firing function similar to that of the Speedlite 320EX. Both new Speedlites can also be used as slave flash units in E-TTL wireless autoflash configurations with other E-TTL compatible EOS and PowerShot cameras. Canon’s Speedlite 270EX II is the new compact and versatile lighting tool for photographers empowering them with multiple light options, compact-size and portability.
The Canon Speedlite 320EX is scheduled to be delivered to U.S. dealers in April for an estimated retail price of $249.99. The Canon Speedlite 270EX II is scheduled to be delivered to U.S. dealers in the beginning of April for an estimated retail price of $169.99.
Rest of the release HERE